A Tradition Unlike Any Other: The Masters
Published on April 14, 2025
Green jackets and azaleas. Inside the exclusive hospitality houses of Augusta National.
Augusta National is notoriously private, but for 66 Elite, doors open. The 2025 Masters Tournament was a display of golfing mastery amidst the blooming azaleas.
The Housing
Hotels in Augusta are... lacking. The only way to do the Masters properly is to rent a private residence. We secured three mansions on Azalea Drive for our clients, transforming them into private hotels complete with housekeeping, private chefs, and 24-hour concierge support.
The Hospitality: Berckmans Place
This is the holy grail of golf hospitality. Located off the 5th fairway, Berckmans Place is a multi-restaurant complex built specifically for the tournament. It features replicas of the club's original clubhouse and putting greens. Access is incredibly restricted, but our members enjoyed full badges.
Insider Tip
Visit the merchandise shop early in the week. The exclusive Masters gear sells out rapidly. We dispatched personal shoppers on Monday to secure the requested items for our clients, so they didn't have to waste a moment of tournament play standing in line.
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